Straight hair is beautiful, but don’t you wish keeping it smooth and manageable was a little easier? Dove Straight & Silky Shampoo nourishes deeply, for healthier-looking, straighter, more manageable locks from root to tip. The gentle formula of this Dove shampoo nourishes each strand, repairing the damaged cuticles that can cause hair to become unmanageable. Enriched with Pro Moisture Complex, Dove Straight & Silky Shampoo deeply nourishes your hair to tame flyaways and keep your hair smooth, silky, and manageable. Smoothing the surface and infusing each strand with a glossy shine, your hair is granted the nourishment it needs to look beautiful. It really couldn’t be easier. * Based on lab tests compared to a non-conditioning shampoo.